A new player has joined the industry of communication, public relations and interest representation in Latvia – the representative office of the international company “Miltton” based in Finland in Latvia – SIA “Miltton Latvia”. The new agency will offer a wide range of services, implement a Baltic-level business model and work closely with the Nordic countries.
Miltton Latvia will offer not only public relations and communication services, but also interest representation and lobbying. The services will include everything for business support – reputation management, media relations, face-to-face and online events, crisis communication, corporate social responsibility, sustainability and social campaigns, marketing services (including social media marketing), as well as change management. The company will offer a wide range of services to companies wishing to enter the Latvian or Baltic market, from market research and competitor analysis to image building and media relations.
The company’s presence in the Baltics or the new Nordic countries, as we, the Miltton Group call them, is self-explanatory. Our goal is to be a reliable partner for our customers on all shores of the Baltic Sea, ”emphasizes Mathias Järnström, CEO of Miltton Group.
SIA “Miltton Latvia” will be managed by an experienced communication industry expert Viesturs Deksnis, who will hold the position of the Chairman of the Board and the CEO. “Our approach will combine international experience, vision and planning with local aspects and knowledge of market specifics. The Baltic States need to be seen as a single market, bearing in mind the differences between each country. Close cooperation and recognition of the uniqueness of each country is the key to success, ”says V. Deksnis.
With the parent company in Estonia and strong partners in Lithuania, the core of the Miltton Latvia team will be formed by industry professionals who have gained extensive experience in international and national projects. Although recently established, its customers already include well-known brands such as Radio SuperHits (part of the EHR Media Group), Aldaris (part of the Carlsberg Group), Hepsor and others.
Miltton New Nordics, based in Estonia, currently employs more than 50 people and offers a range of services, from change management and public relations to digital marketing and events. The fact that our geographical scope is expanding is a logical next step. Many of our customers work in both the Nordic and Baltic countries, and they benefit from having a partner who can see and support their business as a whole, ”says Annika Arras, CEO of Miltton New Nordics.
The mission of the Miltton Group is to be a reliable advisor to both companies in local markets and international organizations. The goal of the brand’s representation in Latvia is to become one of the leading communication agencies in the industry within the next three to five years.
Founded in 2001, the Miltton Group has become a leading Nordic advisor in communications, management, marketing, analytics and advocacy. It employs more than 350 professionals from representative offices in Finland, Sweden, Estonia, Belgium, the USA and now also in Latvia. The company has strong partners in several other markets, including Lithuania and Russia. The Miltton Group’s turnover in 2020 was 33 million euros.