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When thinking about the aspects of whether to reduce or not reduce the marketing budget, it is important to take into account not only advertising activities and their costs, but also market analysis, competitor research (which is especially crucial in crisis situations), direct communication with customers and collaboration partners, communicating about the challenges the company is currently facing, assessing their loyalty, and so on.

Public procurements are announced every day. Are there ways to improve this massive system so that clients can achieve their desired goals and service providers can deliver the highest possible quality?

The magic of the field of communication lies precisely in the fact that in one day or even an hour you can experience several small victories and, of course, also small defeats. The main thing is that both things are in balance.

Ukraine's leading tour operator Join UP! Starts operating in the Baltic States. In order to promote the brand in the region, as well as to promote the interest of travellers, the company has chosen Miltton Latvia as its public relations partner.

SIA “Miltton Latvia”, the representative office of the international business consulting and public relations agency “Miltton”, is looking for a new team-member - communication project manager.

Emphasizing the common aspects in the history of the Baltic States and providing an opportunity to receive information in an interactive way in the mother tongue, to motivate the residents of Latvia and Lithuania to visit the museum. The strategic goal was to change the perception of the occupation museum as a gloomy place, showing that it can also be visited with children.